Oniride
A story that began in 2014.
Images became places to enter.
From an image to a place.
I founded Oniride in 2014 with Mitchell Broner Squire and Fabio Morgan. As creative director, I worked on a question that still follows me: what happens when we can enter an image, move around it and become part of its story?
Virtual and augmented reality gave us a way to try. We worked with painting, comics and cultural heritage, bringing together visual design, storytelling and technical development. Each project asked for a different relationship between the image and the person experiencing it.
In 2020 Oniride was acquired by DM Cultura. This page collects part of that journey: projects, documents and articles from those years.
Oniride begins
I founded the studio with Mitchell Broner Squire and Fabio Morgan.
Inside Painters
Painting becomes an environment to explore in virtual reality.
Magnetique
A comic book designed around 360-degree scenes and the reader’s gaze.
DM Cultura
Oniride is acquired by DM Cultura.
Three ways of entering a story.
Painting, comics and heritage: different starting points, with space and participation at the centre.
Inside Painters: van Gogh
Step inside The Starry Night: brushstrokes and colour become a space to explore. Inside Painters also became the VR experience accompanying the Van Gogh Alive videoprojection exhibition.
Read about the project
Magnetique
A comic book made for virtual reality. The story unfolds in 360-degree scenes, with the reader choosing where to look.
Read about the project
Qusayr Amra
A three-dimensional reconstruction of the Jordanian site, developed for the Istituto Superiore per la Conservazione e il Restauro. Photographic surveys and high-resolution textures brought its painted rooms into a virtual environment.
Read about the projectThe archive.
The company profile and portfolio preserve how we presented the studio and its work at the time. Historical documents, with the language and context of those years.
In the press.
A chapter that stays with me.
Oniride was where I could bring images, stories and technology into the same room. I carry that way of working into what I do today. These materials document that chapter; they are not a current catalogue of services.